Consulting
Executive
Duration:3 months
Strategic content systems for high-net-worth founders and creators.
The challenge
Sarah had six years of undeniable results coaching senior leaders — and a website that looked like every other coach's. Every discovery call started with her justifying her price rather than discussing the client's goals. She was winning clients despite her positioning, not because of it.
The approach
We ran a two-day positioning sprint to extract her real differentiator: a proprietary coaching framework built on behavioral economics that no one else in her space was articulating. Once we had language for it, we restructured her offer suite into a single flagship retainer, rebuilt her site on expert-kit, launched a case study page featuring a CEO client outcome, and activated the newsletter subscription flow to capture visitors not yet ready to book.
The results
Raised her rate from $1,200 per session to an $8,000 monthly retainer. Filled all three spots in 11 days. A waitlist of 40 formed organically within 6 weeks. Her newsletter now converts at 38% from email open to discovery call booked.
"I was skeptical that any of this would work for a financial advisor in a compliance-heavy space. I was completely wrong. The newsletter built trust before I ever had a conversation."
David M., CFP
