Consulting
Executive
Duration:90 days
Great work, no differentiation online. Every discovery call started with justifying the price.
The challenge
Sarah had six years of undeniable results coaching senior leaders — and a website that looked like every other coach's. Every discovery call started with her justifying her price rather than discussing the client's goals. She was winning clients despite her positioning, not because of it.
The approach
We ran a two-day positioning sprint to extract her real differentiator: a proprietary coaching framework built on behavioral economics that no one else in her space was articulating. Once we had language for it, we restructured her offer suite into a single flagship retainer, rebuilt her site on expert-kit, launched a case study page featuring a CEO client outcome, and activated the newsletter subscription flow to capture visitors not yet ready to book.
The results
Raised her rate from $1,200 per session to an $8,000 monthly retainer. Filled all three spots in 11 days. A waitlist of 40 formed organically within 6 weeks. Her newsletter now converts at 38% from email open to discovery call booked.
"My site does the selling now. I just show up for the calls. I went from justifying my price on every call to having clients apologize for not booking sooner."
Sarah K., Executive Coach
