Workshop
Creators
Duration:90 days
Three ways to work together — from a single strategy session to a full brand and business overhaul.
The work was exceptional. The website was not.
Sarah had been coaching senior leaders for six years. Her clients adored her, her results were undeniable, and she had a steady stream of referrals — but she was stuck at $1,200 per session because that's what "felt safe" to charge. Her website looked like every other coach's. Nothing on it explained why she was different or why her process worked. She was winning clients despite her positioning, not because of it.
Clarity before design. Always.
We started with a two-day positioning sprint to isolate her true differentiator: a proprietary coaching framework built on behavioral economics that no other coach in her space was articulating. Once we had language for it, we restructured her entire offer suite around a single high-ticket retainer, rebuilt her site using expert-kit, and launched her first case study page featuring a CEO client outcome. The newsletter subscription flow captured every visitor who wasn't ready to buy immediately.
"My site does the selling now. I just show up for the calls. I went from justifying my price on every discovery call to having clients apologize for not booking sooner."
Sarah K., Executive Coach
